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Personalization Examples Personalization Examples Abandonment and Reengagement

Recovering abandoners with contextually relevant emails

Industry

Finance

Channel

Email

Impacted Pages

Email

Experience Type

Triggered Emails

Implementation Effort

Medium

Tags

Affinity-Based Personalization, Checkout Optimization
Who:

A large insurance services company in Russia

Strategy:

In order to recover site abandoners, the company sent users triggered emails based on their abandonment behavior, serving them reminders about unfinished quotes and credit card applications. Users were then able to quickly pick where they left off.

Recovering abandoners with contextually relevant emails Recovering abandoners with contextually relevant emails
Hypothesis:

Once a user abandons your site, there is still an opportunity to drive re-engagement. And with email, companies have a separate channel at their disposal to drive users back to their site. Once you’ve obtained users’ email addresses, you can start targeting users via email with well-timed reminders and offers, encouraging them to interact with the site again. Doing so will remind users to finish any tasks or forms they started to complete, driving them back to the site.

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