Running personalized retargeting display ads to re-engage users

Industry

Finance

Channel

Mobile Web, Web

Impacted Pages

Landing Pages

Experience Type

Display Ads

Implementation Effort

Low

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Who:

A large insurance services company in the United States

Strategy:

To encourage site re-engagement, the company employed retargeting strategies for display ads. These ads, which surfaced offers and reminders, were personalized according to users’ previous site behavior.

Running personalized retargeting display ads to re-engage users Running personalized retargeting display ads to re-engage users
Hypothesis:

The web is a powerful tool for re-engagement. With personalized ads on third-party sites, companies can encourage users to return to their site. Once a user has abandoned, retarget them using display ads that communicate reminders and offers based on their affinities and behaviors, capturing their attention and bringing them back to your site.