Online lingerie and loungewear brand
To keep users at every stage engaged, the retailer created contextualized bottom bar notifications on both mobile and desktop devices. Message variations included “complete quiz”, and “get free 2-day shipping”. Different notifications were presented to different audience segments based on-site behavior.
Using bottom-bar notifications is just one of the many ways to catch a user’s attention. One way to encourage site visitors to engage with these notifications is by prioritizing different messages for different audience segments, ensuring each call-to-action resonates with who it is being served to. For example, encourage cart abandoners or users who have browsed multiple products to complete a purchase by offering “free 2-day shipping” using the bottom bar notification.