Split-testing SEM traffic destination URLs to maximize performance

Industry

eCommerce

Channel

Mobile Web, Web

Impacted Pages

Landing Pages

Experience Type

Dynamic Links

Implementation Effort

Low
Who:

The leading online marketplace for eclectic art prints

Strategy:

To drive traffic to the best performing landing pages, the art, and décor store runs split-URL tests by replacing SEM links with smart links that dynamically allocate traffic to different landing pages, ensuring each site visitor arrives on the best performing page, whether home, category or product page.

Split-testing SEM traffic destination URLs to maximize performance Split-testing SEM traffic destination URLs to maximize performance
Hypothesis:

Ensuring relevance for website visitors is absolutely critical at all stages in the customer lifecycle, including during acquisition. By continually testing and automatically optimizing the right combination of content, page layouts, and experiences, brands can increase sales and maximize SEM campaign ROI, linking visitors to the most valuable pages.