A large French online casino company
In order to reduce bounce rates among paid search traffic, the online casino tested different destination URLs, routing players to the best performing landing page link.
Consumers clicking on paid search and social ads tend to be new site visitors. As a result, there’s immense pressure on companies to serve the most engaging experience during these first interactions. To ensure site visitors are seeing the most optimal link, companies should test between different destination URLs using an automated algorithm to optimize performance to the pages that keep users most engaged, driving the company’s primary KPI.