Craft the most optimal landing page experience by sending new visitors to the best performing landing page

Industry

Gaming

Channel

Mobile Web, Web

Impacted Pages

Landing Pages

Experience Type

Dynamic Links

Implementation Effort

Low
Who:

A large French online casino company

Strategy:

In order to reduce bounce rates among paid search traffic, the online casino tested different destination URLs, routing players to the best performing landing page link.

Craft the most optimal landing page experience by sending new visitors to the best performing landing page Craft the most optimal landing page experience by sending new visitors to the best performing landing page
Hypothesis:

Consumers clicking on paid search and social ads tend to be new site visitors. As a result, there’s immense pressure on companies to serve the most engaging experience during these first interactions. To ensure site visitors are seeing the most optimal link, companies should test between different destination URLs using an automated algorithm to optimize performance to the pages that keep users most engaged, driving the company’s primary KPI.