Gamifying the product discovery experience using slot machine-inspired product recommendations

Channel

Mobile Web, Web

Impacted Pages

Sitewide

Implementation Effort

High

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Who:

Online lingerie and loungewear brand

Strategy:

In order to improve product discovery and make the experience more fun, the retailer made an experience that digitally mimics slot machines. When users click on the “refresh” button, the results were shuffled and showed the top 3 new items, allowing the user to easily discover new product bundles with every click.

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Gamifying the product discovery experience using slot machine-inspired product recommendations Gamifying the product discovery experience using slot machine-inspired product recommendations
Hypothesis:

Showing product recommendation bundles is a key strategy to increase customers’ cart value. One way to ensure customers interact and engage with these experiences is by gamifying them so that they stand out. By mimicking a casino slot machine, customers are encouraged to browse through an assortment of product recommendations with the click of a button, driving an increase in purchases and revenue.