Encouraging users to browse category pages using highlighted recommendations

Industry

eCommerce

Channel

Web

Impacted Pages

Category Pages

Experience Type

Recommendations

Implementation Effort

Medium
Who:

A Berlin-based retailer of high-quality shoes

Strategy:

In an effort to ease the navigation experience, the retailer highlights selected, personalized recommendations along the right rail of their category pages, which are sticky and scroll along with the user.

Encouraging users to browse category pages using highlighted recommendations Encouraging users to browse category pages using highlighted recommendations
Hypothesis:

Recommendations are a powerful eCommerce strategy for helping users find what they are looking for, upselling users, and increasing average order sizes. However, with numerous products in view on a page, sometimes spotting recommendations can be difficult. With a sticky recommendation widget, highly personalized products scroll with the user, improving the navigation and discovery experience while driving users closer to purchase.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library