Encouraging users to browse category pages using highlighted recommendations

Channel

Web

Impacted Pages

Category Pages

Experience Type

Recommendations

Implementation Effort

Medium

No dependency on cookies

For users who have opted out, this use case can also be deployed without any dependency on cookies or personal data. Explore other use cases → More on cookieless personalization →
Who:

A Berlin-based retailer of high-quality shoes

Strategy:

In an effort to ease the navigation experience, the retailer highlights selected, personalized recommendations along the right rail of their category pages, which are sticky and scroll along with the user.

Show this use case for:
Encouraging users to browse category pages using highlighted recommendations Encouraging users to browse category pages using highlighted recommendations
Hypothesis:

Recommendations are a powerful eCommerce strategy for helping users find what they are looking for, upselling users, and increasing average order sizes. However, with numerous products in view on a page, sometimes spotting recommendations can be difficult. With a sticky recommendation widget, highly personalized products scroll with the user, improving the navigation and discovery experience while driving users closer to purchase.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library