Serving tailored offers and overlays to drive newsletter sign ups

Channel

Web

Impacted Pages

Homepage

Implementation Effort

Medium
Who:

An international boutique retailer of natural bath products

Strategy:

In order to drive email sign-ups, the retailer targets various audience segments of non-subscribed visitors with different offers with alternate designs.

Serving tailored offers and overlays to drive newsletter sign ups Serving tailored offers and overlays to drive newsletter sign ups
Hypothesis:

While one experience, variation, or piece of creative may work for one segment of visitors, it may not for another. That’s why to effectively encourage action from a variety of different segments, it’s important to experiment with numerous strategies. By testing sets of creative for non-subscribers, brands can ultimately discover what resonates best and deploy winning variations most likely to result in sign-ups for each. These should be iterated on and optimized over time to ensure the strategies remain fresh and continue delivering results.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library