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Personalization Examples Personalization Examples Promotional Messaging

Target different promotions to specific audiences to drive revenue from email

Industry

eCommerce

Channel

Email

Impacted Pages

Email

Experience Type

Dynamic Content, Recommendations

Implementation Effort

Low

Tags

Affinity-Based Personalization, Product Recommendation Strategies
Who:

Large international sunglass retailer

Strategy:

To increase activation on promotions, this company targeted specific coupons to the audiences most likely to act on their email offers. This included emails with a 20% off coupon for return buyers targeted only to users who purchased in the past 30 days, resulting in an increase in email conversion rate and overall purchases.

Target different promotions to specific audiences to drive revenue from email Target different promotions to specific audiences to drive revenue from email

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MORE PERSONALIZATION EXAMPLES

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What real growth looks like with personalization

  • Incremental average check size
  • Multi-million revenue driver
  • Uplifts in cart value and revenue
  • 89% increase in purchases
  • 25% increase in enrollments
  • Increased ROI from Email
  • 40% increase in RPM
  • 88% increase in revenue
  • +4.2% ARPU FROM PDP RECOMMENDATIONS
  • 118% increase in ARPU

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Key Capabilities

  • Experience OS
  • Customer Data Management
  • Personalization & Targeting
  • Product Recommendation Engine
  • A/B Testing & Optimization
  • Email Personalization
  • Triggered Messages
  • Experience APIs
  • App Personalization
  • Predictive Targeting
  • AdaptML™ Deep Learning

Industries

  • eCommerce
  • B2B eCommerce
  • Financial Services
  • Media
  • Gaming
  • Travel

Why Dynamic Yield

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  • Shopping Cart Abandonment
  • Product Recommendations
  • Omnichannel Retailing
  • eCommerce Conversion Rate Optimization
  • Personalization Statistics
  • eCommerce Segmentation
  • Checkout Optimization
  • eCommerce Personalization
  • Omnichannel Personalization
  • Shopping Cart Abandonment Rate
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