Testing the order of homepage elements to increase engagement

Industry

eCommerce

Channel

Mobile Web, Web

Impacted Pages

Homepage

Implementation Effort

Low
Who:

Online lingerie and loungewear brand

Strategy:

In order to drive more users to complete their interactive quiz and click on the Homepage hero banner call-to-action button, the retailer created several page layouts to test which one would perform better and generate the most clicks.

Testing the order of homepage elements to increase engagement Testing the order of homepage elements to increase engagement
Hypothesis:

Quizzes and product finders provide an interactive way for users to identify products they would be potentially interested in. However, because surveys require site visitors to invest time, it can be challenging to convince them to complete it. Therefore it is crucial for retailers to find the most optimal layout that will capture the average user’s attention. This can only be done by testing different page layout variations against one another until the winner is found.