Creating personalized category pages based on user affinity and behavior

Industry

eCommerce

Channel

Mobile Web, Web

Impacted Pages

Category Pages, Landing Pages

Experience Type

Recommendations

Implementation Effort

High
Who:

A large fashion retailer

Strategy:

In order to increase product discovery on category pages, the retailer launched a personalized category page that is sorted and optimized especially for the site visitor.

Creating personalized category pages based on user affinity and behavior Creating personalized category pages based on user affinity and behavior
Hypothesis:

For retailers with a massive amount of inventory on-site, optimizing product discovery is essential to helping shoppers find exactly what they are looking for. One effective method for this is by tailoring important pages, such as product listing pages (PLPs), according to each user’s behavior and preferences. Showcasing items most relevant to the user instead of serving them a generic experience not only improves the overall shopping experience, but also speeds up their time to purchase.