Serving personalized homepage content and recommendations based on user affinity

Industry

eCommerce, Other

Channel

Web

Impacted Pages

Homepage

Experience Type

Recommendations

Implementation Effort

Medium
Who:

A large retailer of precious metals

Strategy:

To serve relevant product recommendations, the retailer created Audiences based on their own first-party data. Using Dynamic Yield’s user-affinity recommendations strategy, every visitor is exposed to the most relevant product recommendations at the top of the homepage.

Serving personalized homepage content and recommendations based on user affinity Serving personalized homepage content and recommendations based on user affinity
Hypothesis:

First-party data, or the information a brand has collected about its audience over time, yields valuable insights into what a user’s preferences are on an individual level. With this data in hand, marketers can build audiences based on affinities to certain brands, colors, styles, price-ranges, and more, for the delivery of recommendations that the individual will be most likely to engage with. This user-affinity strategy not only maximizes engagement opportunities but is also hardwired to make the most effective recommendations, even as user preferences change over time.