Guidelines for running effective A/B tests
Professor Ron Kenett and David Steinberg of KPA Group sat down to talk candidly with us about basic ideas behind A/B testing and the processes organizations should build to successfully run experiments.
A/A testing and decision making in experimentation
Professors Ron Kenett and David Steinberg of KPA Group sat down with us to discuss the basics of A/A and A/B testing and how testing can help organizations ensure they are making the right business decisions.
Moss Bros. achieves 50% uplift in checkout rate by personalizing and optimizing the mobile customer experience
Learn how the UK-based formal menswear retailer optimized its mobile experiences using Dynamic Yield, driving a 50% uplift in checkout rate.
Chal-Tec boosts revenue by 30% after fully personalizing the customer journey with multi-touch experiences
A leading eCommerce retailer created personalized sub-shops within its online mall using multi-touch campaigns to drive a 30% increase in average revenue.
Dormify achieves 34% increase in add-to-cart rate with mobile personalization
Learn how the bedding and decor retailer crafted personalized mobile experiences and leveraged a shopper quiz to drive conversion and lift its add-to-cart rate.