A/A testing and decision making in experimentation
Professors Ron Kenett and David Steinberg of KPA Group sat down with us to discuss the basics of A/A and A/B testing and how testing can help organizations ensure they are making the right business decisions.
Guidelines for running effective A/B tests
Professor Ron Kenett and David Steinberg of KPA Group sat down to talk candidly with us about basic ideas behind A/B testing and the processes organizations should build to successfully run experiments.
Getting the lowdown on Research and Development from Sasha Popov
Meet Sasha Popov, Director of Research and Development, who builds and scales unique capabilities for our experience optimization platform.
sgCarMart witnesses three-digit percentage growth with personalization
Learn how Singapore’s largest car selling portal used personalization to improve discovery, A/B testing its way to success.
The Warehouse Group caters to customers’ interests with personalization
Learn how the Australian retail group improved revenue per user by 4.4% after tailoring content and promotions on category pages.
Getting to know the R&D department with Binyamin Greenberg
Meet Binyamin, a full-stack developer based in our Tel Aviv office, pushing the limits of technology to refine and improve the Dynamic Yield platform.
Shoppers Stop achieves 33% increase in purchases with personalization
Learn how India’s premier clothing retailer has connected the online and offline worlds, generating a 33% increase in purchases year-over-year.
Breaking down the intricacies of Marketing Operations with Jeff Yang
Meet Jeff, a New York City-based Marketing Operations Manager who works to untangle and manage complex data sets and glean meaningful insights.
Picking the brain of a Sales Director with Romain Franczia
Meet Romain, a Paris-based Sales Director, building brand awareness and educating prospects on the importance of experience optimization in southern Europe.
Getting to know Product Marketing Manager Gabby de Araujo
Meet Gabby, a Product Marketing Manager based in our New York City office, who owns go-to-market strategies for new products and features.
Unpacking the ins and outs of customer-client relationships with Sandro Lubas
Meet Sandro Lubas, Team Lead of the US Customer Success team, helping enterprise brands scale their businesses through experience optimization.