Video Library — Dynamic Yield

A/A testing and decision making in experimentation

Professors Ron Kenett and David Steinberg of KPA Group sat down with us to discuss the basics of A/A and A/B testing and how testing can help organizations ensure they are making the right business decisions.

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Guidelines for running effective A/B tests

Professor Ron Kenett and David Steinberg of KPA Group sat down to talk candidly with us about basic ideas behind A/B testing and the processes organizations should build to successfully run experiments.

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Getting the lowdown on Research and Development from Sasha Popov

Meet Sasha Popov, Director of Research and Development, who builds and scales unique capabilities for our experience optimization platform.

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sgCarMart witnesses three-digit percentage growth with personalization

Learn how Singapore’s largest car selling portal used personalization to improve discovery, A/B testing its way to success.

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The Warehouse Group caters to customers’ interests with personalization

Learn how the Australian retail group improved revenue per user by 4.4% after tailoring content and promotions on category pages.

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Getting to know the R&D department with Binyamin Greenberg

Meet Binyamin, a full-stack developer based in our Tel Aviv office, pushing the limits of technology to refine and improve the Dynamic Yield platform.

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Shoppers Stop achieves 33% increase in purchases with personalization

Learn how India’s premier clothing retailer has connected the online and offline worlds, generating a 33% increase in purchases year-over-year.

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Breaking down the intricacies of Marketing Operations with Jeff Yang

Meet Jeff, a New York City-based Marketing Operations Manager who works to untangle and manage complex data sets and glean meaningful insights.

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Picking the brain of a Sales Director with Romain Franczia

Meet Romain, a Paris-based Sales Director, building brand awareness and educating prospects on the importance of experience optimization in southern Europe.

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