Introducing Dynamic Yield for Mobile Web Personalization

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The biggest problem with mobile Web today is that the experience is not tailored specifically to the mobile Web. Just shrinking a desktop experience onto a smaller screen doesn’t solve the problem.

You cannot just say, “Oh, I’m gonna have “a responsive design and the user will adapt.” No, the user is not the one who is gonna adapt. You have to adapt. Reality is that customers will not transact on mobile websites that are not optimized.

While 60% of the traffic is actually coming from mobile phones and tablets, only 16% of the convergence actually happen on these channels.

With Dynamic Yield for Mobile Web, we have designed a set of solutions and capabilities specifically built for the marketer to make it very easy to deliver personalized, relevant experiences built for the mobile phone.

Very frequently we see marketers that are taming their own imagination and are self-censoring their creativity because the technology has been a barrier for them to go to market fast enough and in a way that is cost-effective.

Think about personalized and content objects, inserting product recommendations and much more. You can actually dynamically change the layout of your mobile Web experience, tailored to each individual user.

Using Dynamic Yield, you can do pretty much anything you would like. The question then goes back to you as a customer, what do you want?

You know, we work with hundreds of customers globally and we actually know what works and what doesn’t. And based on this wealth of experience, we have a created a set of templates, widgets and experience design that make it really easy.

Synchronous omni-channel experience today is critical because each individual customer has multiple devices and you want to be able to pick up the conversation from where you left it regardless of what was the previous device the customer has used to access your website.

Today’s marketers must realize that if they’re not taking advantage of the solutions in front of them, they’re missing out on a vast and massive revenue opportunity that mobile represents.

With Dynamic Yield for Mobile Web, we have designed a set of solutions and capabilities specifically built for the marketer to make it very easy to deliver personalized, relevant experiences built for the mobile phone.