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My name is Megan Whitman and I’m the Chief Digital Officer at Kopari Beauty. Kopari Beauty is a coconut oil based beauty company. We optimize the benefits of coconut oil by adding all natural ingredients in our skin care, body care and personal care products. One of the biggest challenges that we’re facing currently is going from a digitally native brand that has 100% focus in our direct to consumer business to our wide expansion into retail. This results in new customers coming to our website for very different reasons. Personalization plays a huge role in solving this challenge. What we have to do is figure out exactly who the customer is and what they’re looking for by the way that they are entering our site and how they’re interacting with our site. We wanna have a solution where we’re able to actually implement a test or a personalization technique at the drop of a hat, when we don’t necessarily have the time or the resources to build out a full development process. Dynamic Yield has been a really great tool for our non-technical eCommerce manager as she’s able to launch experiments on her own on a daily basis. Since we started working with Dynamic Yield about 15 months ago, our revenue per visitor has increased over 60%. That’s substantial for a business of our size and has been an amazing resource that we can use to grow the company. We’ve done this by optimizing our mobile and desktop experiences in very different ways based on customer feedback, as well as understanding the customer from where they’re coming into the website and adjusting the content accordingly.
Megan Whitman, Chief Digital Officer for Kopari Beauty describes how her team optimized mobile and desktop experiences according to customer behavior and increased average revenue per user by 60%.