Personalization and Behavior-Based Trigger Marketing

Read the full transcript

We launched our trigger engine because we believe that the relationship between brands and customers should be a two way street. So with an effective trigger strategy, even if sometimes the onsite experience doesn’t end with a transaction, you can continue nurturing the relationship with emails or push notifications or sometimes even text messages that are timed right, have the right content, with the right context that the customer gets value and actually enjoys receiving these notifications because they see it as part of their relationship with the brand and a part of the conversation they’re having with the brand. The brand on the other end enjoys higher conversion rates and higher revenue because you are reminding your consumers in the right moment that you exist and that you can provide certain values to them.

With the right trigger engine, brands can remind consumers in the right moment and with the right message that they can provide certain values to them in unique and relevant ways.