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Here at Dynamic Yield, GDPR means more to us than just a new privacy legislation that requires adherence in order to avoid penalties and fines. For us, while the GDPR deadline has come and gone, our commitment to data privacy and security remains. A core piece of our philosophy, the personalization and optimization services we provide are predicated on the highest standards of data integrity. Without it, the ultimate customer experience can never truly be gained. As our newly appointed Data Privacy Officer, I work closely with internal stakeholders at Dynamic Yield to make sure we build a program that employs airtight technical and organizational security measures, or TOMS, as they’re most commonly known. We now offer localized storage and data hosting options. While our data center in Virginia continues to operate under the privacy shield framework, which GDPR continues to support, we initiated and launched our ER-based data center in Frankfurt. Our EU customers may now store their data locally, without ever leaving the shores of Europe. We also made some pretty substantial changes to our workflows. For example, we solidified our commitment to only collecting data in order to analyze user behavior. We won’t combine our customers’ data with data from other customers. We won’t share it with third parties, and we won’t use it for any unnecessary reasons. We also no longer store IP addresses or any other sensitive data, which we no longer onboard from our customers. We’ve also built internal flows for handling customer and data-related requests. And I’ve personally been in discussions with customers, understanding their needs and requirements in this context. I’m confident that having gone through this program, Dynamic Yield can be viewed as a trusted partner, mindful of our customers’ data concerns. At Dynamic Yield, we saw GDPR more as an opportunity, an opportunity to strengthen the trust between ourselves and our customers. For a detailed list of all the requirements I addressed, and to stay informed on the continuous improvements of our privacy program, I invite you to visit dynamicyield.com/GDPR. Thank you.
The Data Privacy Officer at Dynamic Yield shares a few words about the new burdens faced by website owners and the importance of getting serious about data protection when it comes to personalization.