Delivering long-term, sustainable results from your personalization program comes with a significant amount of planning. From strategy to proper campaign design, all the way through analysis and optimization – there’s a lot to consider. In this webinar, the personalization experts at Dynamic Yield walk through everything you need to know.
Tune in to learn:
- Taking a holistic approach to A/B testing
- Setting up campaigns for optimal output
- When to use automatic allocation vs. manual
- Benefits of the Bayesian A/B testing model
- Thinking strategically about experience design
- Measuring impact and how to structure reporting