About the Webinar
Both Ben Malki, Director of Customer Success in the Americas, and Erika Whitestone, Customer Success Manager at Dynamic Yield, work with brands every day to ensure their personalization campaigns drive the greatest business impact. Listen in as they walk through how to use personas for more accurate, strategic planning.
In a fiercely competitive retail space, there’s one thing that brick-and-mortar has taught us – the importance of a personal touch. Discover how the same emphasis can be applied online through persona building, allowing brands to humanize their site visitors and better serve their needs by tailoring the digital experience.
- Why personas are vital to your marketing strategy
- The underlying characteristics of a persona
- The segmentation principle behind high-value targeting opportunities
- Examples of what good personas look like
- How to structure campaigns using personas
- What personas can teach you about your overall audiences
About the Speakers
Ben Malki, Director of Customer Success - Americas, Dynamic Yield
Erika Whitestone, Customer Success Manager, Dynamic Yield