Today, many leading online brands are seeing a new “Super Pareto” emerging, where typically fewer than five percent of the users contribute more than 90 percent of the revenue.
In this session, optimization pioneer, Chris Goward ,will show you how to leverage insights from experimentation to identify these high-value audiences and create the most effective personalization strategy at your company.
- How leading brands are gaining powerful personalization insights and revenue gains, with real case studies
- How to identify the most impactful audience segments for your business, and motivate them to act
- The two-phase process that will drive much more revenue from your marketing budget