Segment, personalize, optimize: Unlock your brand’s growth potential with a winning process

Today, many leading online brands are seeing a new “Super Pareto” emerging, where typically fewer than five percent of the users contribute more than 90 percent of the revenue.

In this session, optimization pioneer, Chris Goward ,will show you how to leverage insights from experimentation to identify these high-value audiences and create the most effective personalization strategy at your company.