However, many organizations are still unsure of how to justify the business case for personalization as they lack a true understanding of how to evaluate ROI.
Join this on-demand webinar to hear Dynamic Yield CEO Liad Agmon and Forrester Principal Analyst Brendan Witcher present a comprehensive framework for proving the ROI of personalization.
Tune in to learn:
- How organizations are evolving from basic segmentation to true individualization of experiences
- How to decipher buyer intent and capitalize on customer behavior in real-time
- How to quantify and prove the impact personalization has on your bottom line