However, many organizations are still unsure of how to justify the business case for personalization as they lack a true understanding of how to evaluate ROI.
Join this exciting webinar on May 4th to hear Forrester Principal Analyst Brendan Witcher unpack the market trends that have ignited the rise of personalization. Brendan will be joined by Dynamic Yield CEO Liad Agmon who will use real-life examples to present a comprehensive framework for proving the ROI of personalization.
Tune in to learn:
- How organizations are evolving from basic segmentation to true individualization of experiences
- How to decipher buyer intent and capitalize on customer behavior in real-time
- How to quantify and prove the impact personalization has on your bottom line
About the Hosts:
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Thu, May 4th
1pm – 2pm ET