Proving the Value of Personalization: Calculating ROI of Marketing’s Holy Grail

Upcoming Webinar: Thursday, May 4th at 1pm ET

Digital personalization at scale is increasingly being recognized as marketing’s holy grail. Customers now expect personalized experiences across channels and eCommerce leaders have cited personalization as their top priority and investment area in 2017.

However, many organizations are still unsure of how to justify the business case for personalization as they lack a true understanding of how to evaluate ROI.

Join this exciting webinar on May 4th to hear Forrester Principal Analyst Brendan Witcher unpack the market trends that have ignited the rise of personalization. Brendan will be joined by Dynamic Yield CEO Liad Agmon who will use real-life examples to present a comprehensive framework for proving the ROI of personalization.

Tune in to learn:

  • How organizations are evolving from basic segmentation to true individualization of experiences
  • How to decipher buyer intent and capitalize on customer behavior in real-time
  • How to quantify and prove the impact personalization has on your bottom line

About the Hosts:

Forrester Principal Analyst Brendan Witcher

Brendan Witcher, Forrester Principal Analyst
Brendan serves eBusiness & Channel Strategy Professionals. He is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space.

Dynamic Yield CEO, Liad Agmon

Liad Agmon, Dynamic Yield CEO
Liad Agmon is a Co-Founder of Dynamic Yield Ltd. and serves as its Chief Executive Officer. Liad is a serial entrepreneur with rich experience as a startup founder and as a Fortune 500 executive.

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Thu, May 4th
1pm – 2pm ET