Proving the Value of Personalization: Calculating ROI of Marketing’s Holy Grail

Digital personalization at scale is increasingly being recognized as marketing’s holy grail. Customers now expect personalized experiences across channels and eCommerce leaders have cited personalization as their top priority and investment area in 2017. However, many organizations are still unsure of how to justify the business case for personalization as they lack a true understanding of how to evaluate ROI.

Join Dynamic Yield CEO Liad Agmon to learn:

  • How organizations are evolving from basic segmentation to true individualization of experiences
  • How to decipher buyer intent and capitalize on customer behavior in real-time
  • How to quantify and prove the impact personalization has on your bottom line