About the Webinar
Amazon, having cemented its position as an eCommerce titan over the past decade, has also been doing numbers since the onset of COVID-19. However, despite its ability to quickly scale operations during the pandemic, the company has also faltered in two major areas: lack of affordable products and an inability to ensure timely deliveries. This creates an opportunity for retailers looking to capture online market share and close in on the giant. If properly executed, brands can start leaving lasting impressions on consumers, which will positively impact their perceptions and businesses post-crisis.
In a conversation led by Dynamic Yield’s VP of Program Strategy and Insights, Nathan Richter, tune in to hear from BVA’s VP of Strategy, Doug Hollinger, and e.l.f. Cosmetic’s VP of Digital, Ekta Chopra, during Personalization Pioneers’ inaugural virtual XP Roundtable. This important discussion covers the unique phases of the buyer’s shopping journey, the opportunities the “new normal” welcomes for eCommerce retailers, and how these brands can position themselves as viable alternatives to Amazon.
Tune in to learn:
- How COVID-19 has disrupted retail
- Why Amazon has maintained profitability during COVID-19
- How to identify eCommerce gaps and meet consumer demands during the ongoing pandemic
- What eCommerce and retail will look like in a post-COVID world
- Tips on how your brand can differentiate itself and appeal to today’s consumers
About the Speakers
Nathan Richter, VP of Program Strategy & Insights, Dynamic Yield
Ekta Chopra, VP of Digital, e.l.f. Cosmetics
Doug Hollinger, VP of Strategy, BVA