When it comes to running a personalization program, brands need to allocate time, resources, and talent, as well as make changes to existing marketing technology systems and ways of operating. But without understanding the full list of prerequisites for success, it can be hard to determine how and if a brand will be able to accomplish it all without any outside help. In this webinar, Dynamic Yield and digital marketing agency, Diff, break down all of the factors associated with developing personalization in-house and the many benefits of adding an agency to the mix.
Tune in to learn
- Prerequisites of a personalization program
- Key functions of a personalization team
- Common roadblocks to building in-house
- The benefits of working with an agency