About the Webinar
A mature optimization strategy can leave a lasting impact on your organization. In order to witness long-term, sustained results, you must first strategize and test, incorporating targeting and personalization into your experimentation plans. In order to set your organization and optimization team up for success, it’s important to level expectations, identifying what your business is looking to accomplish through personalization and optimization. Led by Dynamic Yield’s Channels Manager, Parker Block, listen in on our third XP Roundtable with American Society of Clinical Oncology’s Travis Hicks, Macy’s’ Jake Tenenbaum, and Search Discovery’s Merritt Aho, where these personalization experts discuss the necessary steps to integrating personalization into your existing customer experience strategy and review real-life use cases markets can employ today.
Tune in to this roundtable to learn:
- The genesis behind personalization
- The right time to add personalization into your existing CX strategy
- How to gain organizational buy-in and manage expectations as your program evolves
- How to come up with a plan and lay down the groundwork for personalization success
- The common obstacles organizations face when adopting personalization and how to navigate them
- Best practices for creating a winning CX optimization strategy
About the Speakers
Travis Hicks, Director, Web Operations American Society of Clinical Oncology
Travis is Director Of Web Operations at the American Society of Clinical Oncology (ASCO), where he oversees the operations’ support and strategic advancement of the ASCO family of sites, applications and digital systems, including user experience enhancements and analytics-driven insight.
Jake Tenenbaum, Principle of Personalization, Macy’s
Jake is a digital marketing and personalization specialist, having spent 8+ years in the eCommerce space and 5+ years in the AdTech/MarTech space. After an amazing 1.5 years with Dynamic Yield, Jake joined Macy’s Inc. as the Principal of Personalization.
Merritt Aho, Optimization Director, Search Discovery
Merritt’s experience spans layers of optimization work, including program development, team management, test development, implementation/tag management, analytics, and user research. He’s an advocate for a user-centric approach to optimization and a die-hard evangelist for a culture of experimentation.
Parker Block, Channels Manager, Dynamic Yield
Parker Block manages partnerships and channels for Dynamic Yield in North America. For over twenty years, Parker has managed and advised eCommerce and DTC brands and retailers in the U.S., Europe and Asia.